Get personal and start now!

Observing companies and their culture evidently makes me think of a culture shift that is strongly needed. Companies will not be able to interact with their peers if they do not get personal. A colleague linked me to the following slides that illustrate perfectly what happens if companies enter the dialogue without adapting their behavior.

Personal means person with person, employee with customer, expert with beginner and not blundering giant with the crowd of sensitive prospects.

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